CRM Marketing Specialist

Job Description

This is an exciting opportunity for a customer-focused and commercially minded marketer who enjoys using data, technology and experimentation to create impactful customer experiences and drive business growth.

• Drive end-to-end CRM campaigns across G’day Parks and G’day Rewards, delivering targeted customer communications that support brand, member and commercial growth.
• Build and optimise data-driven customer journeys, improving member acquisition, activation, engagement, retention, reactivation and repeat bookings.
• Develop and manage personalised voucher, offer and loyalty campaigns that drive customer value, conversion and measurable business outcomes.
• Leverage Salesforce Marketing Cloud, Loyalty and customer data platforms to deliver automated, personalised and scalable marketing experiences.
• Analyse campaign performance, customer behaviour and insights to continuously test, optimise and enhance customer engagement, commercial results and member experience.

Your Skills and Experience

• Experience in CRM, lifecycle, loyalty or campaign marketing.
• Experience delivering targeted campaigns and automated customer journeys.
• Understanding of segmentation, personalisation, testing and campaign measurement.
• Strong campaign delivery, copywriting and quality-assurance skills.
• Ability to work effectively across marketing, digital, data and technology teams.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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