CRM & Automation Specialist

Job Description

A Day in the Life

• Build, test, QA, and deploy accurate daily retail activations, tactical campaigns, and automated journeys across Salesforce Marketing Cloud and OneSignal.
• Support the development of a practical personalisation roadmap, identifying use cases that improve customer relevance, conversion rates, and lifetime value.
• Assist with the requirements gathering, testing, and rollout of Data 360 and Salesforce Personalisation initiatives.
• Develop and optimise advanced audience segmentation based on customer behaviour, lifecycle stages, travel interests, and intent signals.
• Partner with Creative, Data, Technology, and Product teams to align lifecycle moments, campaign assets, and data logic across all touch points.
• Execute structured test-and-learn plans (A/B testing subject lines, timing, and dynamic treatments) and use BI reporting to drive evidence-based decisions.

To be a Front Running Candidate

• 2 to 3+ years of hands-on experience building, QA’ing, and executing complex lifecycle journeys within Salesforce Marketing Cloud.
• Exposure to or experience with Salesforce Personalisation, Data 360 (Data Cloud), or comparable customer data platforms (CDPs).
• Strong understanding of audience segmentation, data extensions, campaign targeting rules, and basic email/data logic (SQL, AMPscript, or HTML is highly regarded).
• Proven ability to monitor campaign performance, build snapshots, and translate behavioural insights into continuous optimisations.
• A proactive problem-solver who can navigate major technical platform migrations while keeping day-to-day operations seamless.
• The successful candidate will be required to undergo a Qantas background check

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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