Job Description
This role is central to the business. Creative strategy is our biggest lever, and the right person will bring structure, clarity, and consistently strong output — with the goal of growing into a Creative Strategist Lead within a short period of time.
What you’ll be responsible for:
You’ll own the full-funnel creative strategy across ads and landing pages, and lead our system for testing, iteration, and creative improvement.
Day-to-day responsibilities:
- Own the full-funnel creative strategy for paid social and landing pages
- Deliver high-intent strategy based on research, insights, performance data, and learnings (not guesswork)
- Maintain a strong creative cadence: roadmap, launches, timelines, and quality control
- Continuously refine strategy through playbooks, new initiatives, and market changes
Key tasks:
- Customer and competitor research (surveys, forums, reviews, ads, offers)
- Turn learnings into clear hypotheses and test plans (incl. marketing psychology)
- Write strong briefs for editors, designers, creators, and landing page development
- Analyse creative performance and run a tight feedback loop (learn → iterate → win)
- Oversee production flow, approvals, and external vendors when relevant
- Coach and align the creative team; improve workflows, processes, and playbooks
What success looks like in the first 6 months:
- Creative strategy is fully owned and running as a consistent system
- You have deep customer understanding and clear positioning across the funnel
- You’ve made measurable impact on performance through stronger creative strategy
- You’re ready to step into a Creative Strategist Lead role with full ownership
Who you’ll work directly with
Founder (CMO & CEO), Head of Growth, Media Buyer, Marketing Assistant, and the full creative team.
Requirements (must-have):
- Strong direct response foundation across full-funnel (paid social, landing pages, email)
- Senior-level experience in a high 8- to 9-figure environment
- Extremely curious and committed to continuous learning and improvement
- Data-driven and fast decision-making (not dependent on perfect data)
- Ownership mindset, high standards, and strong collaboration
- Education: Not required — proof of results matters most
- Experience: 2–5+ years in DTC creative strategy with a strong track record
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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