Creative Lead

Job Description

Responsibilities

Strategy

1. Own the creative strategy for assigned accounts across Meta and other performance channels. Set the concept roadmap for the quarter, not just the next batch of ads.
2. Build the creative hypothesis from data and research: ad account performance, competitor ad libraries, customer reviews, sales calls, and community threads. Every concept starts with a stated hypothesis about who it’s for and why it will work.
3. Own the creative testing framework. Define what a test is, how many variables move at a time, what the winner criteria are, and when to call it.

Operations

1. Work with the media buyer on how creative enters the account: naming, test structure, budget for new concepts versus proven ones, and when to refresh a fatigued winner.
2. Coordinate with CRO and Retention so the ad promise, the landing page, and the post-purchase flow tell one story.

Reporting

1. Run the weekly creative review: what shipped, what won, what died, and what the next slate is. Report at concept and hook level, not just ad level.
2. Maintain the creative learning library so winning angles are reusable across accounts and new team members can get up to speed without asking.
3. Present the creative narrative in monthly client reviews and defend the roadmap with numbers.
4. Be the single point of contact for the client. Run the weekly call, send MOMs within 12 hours, and flag problems before the client spots them.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
#GraphicDesignJobsOnline
#WebDesignRemoteJobs
#FreelanceGraphicDesigner
#WorkFromHomeDesignJobs
#OnlineWebDesignWork
#RemoteDesignOpportunities
#HireGraphicDesigners
#DigitalDesignCareers
# Dynamicbrand guru