Job Description

About the Role

We’re looking for a Brand Identity Designer who can translate strategy into distinct, ownable visual systems that hold up across platforms, formats, and time. This role is for someone who can look beyond surface-level aesthetics to define how a brand behaves visually in motion, in print, and in digital environments—and who understands how small details like corner radius or typographic rhythm can shift perception.

You’ll be the owner of our visual language, not just a contributor. That means building frameworks, not just deliverables. If you’ve ever found yourself designing an internal spec for how iconography should respond in different states or redlining a type hierarchy because you believe hierarchy is narrative, we want to talk to you.

Key Responsibilities

• Develop and refine comprehensive brand identity systems—including typography, color, motion, iconography, and layout logic—that scale across campaigns, products, and internal communications.
• Translate positioning frameworks into visuals that reflect tone, audience mindset, and business objectives—not just visual trends.
• Collaborate with product designers, marketers, and content strategists to ensure consistent brand expression across web, mobile, video, and event assets.
• Create brand toolkits, usage guidelines, and training materials to support internal teams and agency partners.
• Build out motion guidelines for how our brand moves—transitions, reveals, and interactions—and not just how it looks when static.
• Audit and evolve existing assets, identifying visual inconsistencies and opportunities to strengthen cohesion.
• Participate in naming, visual tone exploration, and sub-brand architecture for new product launches or internal initiatives.

We’re Looking for Someone Who:

• Can demonstrate past work where they’ve defined or redefined a brand’s visual system—not just executed within one.
• Thinks like a strategist and sketches like a designer.
• Understands the nuance of designing for flexible use cases: from in-app animations to keynote visuals to event swag.
• Has a point of view on how brand identity should evolve with a growing company and isn’t afraid to challenge legacy visuals or build entirely new ones.
• Writes clearly—because good design systems depend on good documentation.
• Has experience working with both in-house and external teams and can articulate design decisions to stakeholders without design backgrounds.

Preferred Experience

• 4–6 years in brand identity design, preferably in-house or at a design studio with B2B and/or tech clients.
• Strong portfolio showing systems thinking, visual storytelling, and brand evolution work.
• Familiarity with Figma, Adobe CC, After Effects, and prototyping tools (Principle, Lottie, etc.).

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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