Automation & Lifecycle Specialist

Job Description

What you’ll do

• Own programs across the lifecycle portfolio (activation, paid conversion, reactivation and churn prevention) end to end, from problem definition and business case through to post-launch optimisation, accountable for performance against incremental ARR.
• Build the campaigns behind those programs in Braze: canvases, triggered flows, segmentation, personalisation logic and QA.
• Design experiments that hold up. Clean cohorts, holdout groups, variant structures and suppression rules that make incremental impact measurable.
• Keep the measurement foundations honest, with automated dashboards in Amplitude and Omni and documented attributes, events and triggers.
• Wire up the campaign plumbing with engineering: HTML templates, webhooks, APIs and transactional sends.
• Reach for AI before manual process. Build agents and automations across QA, content, reporting and campaign operations, and help shape how we govern AI-assisted sending to a clinical audience.
• Tailor programs for local markets with product, data and regional teams, including campaigns in priority non-English languages.
• Run stakeholder comms through our tiered process, including time-critical operational sends.

If we’d worked together the last 6 weeks

• You’d have rebuilt the trial-to-paid canvas in Braze, run it against a holdout, and walked out with a defensible number for what the change was worth.
• You’d have killed a reactivation program that looked healthy on open rates and moved nothing in revenue, then written up why so nobody rebuilds it in six months.
• You’d have shipped an agent that QAs every canvas before launch, catching broken Liquid and mis-scoped segments before a clinician ever sees them.
• You’d have sat with a regional team on a priority non-English market and localized an activation flow instead of translating it.
• You’d have pushed a time-critical operational send to a large segment on a few hours’ notice, with the suppression rules right the first time.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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