Google Ads Campaign Planner & Budget Calculator

Description

Google Ads can scale a business or burn a budget, and the difference is structure. This planner includes a campaign and ad group architecture template, a keyword and match-type planner, a negative keyword starter list of 400 terms, a budget and break-even calculator that works backward from your profit margin and close rate, responsive search ad copy templates and an optimization checklist for the first 30, 60 and 90 days. The playbook explains conversion tracking setup, quality score, bidding strategies and landing page alignment in plain language.