Digital Marketing Executive

Job Description

Responsibilities:

1. Plan, create, manage, and optimize Google Ads and Meta Ads campaigns.
2. Conduct keyword research, audience research, competitor analysis, and campaign planning.
3. Manage campaigns focused on lead generation, conversions, traffic, and ROI.
4. Monitor CPC, CTR, CPA, conversion rate, ROAS, and other campaign KPIs.
5. Create and test different ad copies, creatives, audiences, and landing pages.
6. Analyze campaign performance and identify opportunities for improvement.
7. Set up and monitor conversion tracking using GA4 and Google Tag Manager.
8. Prepare weekly and monthly performance reports.
9. Work with the SEO, content, design, and development teams to improve campaign performance.
10. Manage advertising budgets efficiently and reduce unnecessary ad spend.
11. Stay updated with changes in Google Ads, Meta Ads, tracking, and performance marketing trends.

What we offer:

1. Part-time flexible working opportunity
2. Opportunity to work on real-world performance marketing campaigns.
3. Exposure to SEO, AI, automation, analytics, and digital transformation.
4. Learning and growth opportunities.
5. Collaborative and flexible work environment.
6. Opportunity to take ownership of campaigns and performance.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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