Senior Brand Manager

Job Description

What you’ll own

• Annual brand planning and 3-year strategy aligned to business objectives
• End-to-end integrated campaign execution across TV, digital, PR, influencer, in-store and OOH
• Portfolio management including NPD, extensions, packaging and product lifecycle
• Brand budget management, P&L accountability and ROI analysis
• Agency relationships across advertising, media, PR and research
• Consumer insights, U&A research and trend identification
• Retailer partnerships and in-store activation
• TGA and MedSafe NZ compliance across all marketing activity
• Monthly performance reporting

What you’ll bring

• Bachelor’s degree in Marketing, Business or a related field
• 3 to 5 years of progressive brand management experience in consumer healthcare -VMS or natural healthcare experience strongly preferred
• Solid understanding of TGA regulatory requirements
• Proven end-to-end campaign experience across ATL and digital channels
• Strong financial management skills across budget, P&L and KPI focus
• Analytical, commercially minded and highly organised
• Excellent communication, presentation and stakeholder management skills

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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