Digital Specialist

Job Description

What Your Days Look Like

• Owning the planning, execution and optimisation of paid social campaigns across Meta, Instagram and TikTok.
• Managing budgets, bidding strategies, targeting and campaign performance to maximise ROI.
• Analysing campaign results and translating insights into actionable recommendations.
• Partnering with Brand teams to support key launches, seasonal campaigns and promotional activity.
• Managing and optimising Arnott’s websites, including content updates, landing pages and consumer journeys.
• Working with our web developers to deliver site enhancements and improvements.
• Supporting CRM and email marketing activity, including audience segmentation, deployment and performance analysis.
• Staying ahead of industry trends, platform changes and emerging opportunities in digital marketing.

The Ingredients for Success

• 3+ years’ experience in performance marketing, paid media or digital marketing.
• Strong hands-on experience across Meta Ads Manager and other paid social platforms.
• Proven ability to manage campaigns, budgets and optimisation initiatives that deliver measurable results.
• Experience interpreting data and turning insights into commercial actions.
• Exposure to website management, analytics and digital content optimisation.
• Experience with CRM or email marketing platforms.
• Strong stakeholder management skills and the ability to work cross-functionally, driving prioritisation & planning across campaigns
• Agency experience highly regarded.
• Tertiary qualifications in Marketing, Business, Communications or a related discipline.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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