Job Description
Responsibilities:
- Monitor and document emerging video trends across Meta, TikTok, YouTube, and other platforms.
- Market and Content development Research
- Research new video styles, not just iterate on existing ones.
- Translate insights into creative hypotheses.
- Project management, supporting various teams from idea to delivery
- Ensure each concept accurately reflects the client’s value proposition and target audience.
- Coordinate creators, influencers, and bloggers.
- Develop and manage test plans with media buyers to validate creative hypotheses.
- Review performance data (CTR, hook rate, watch time, CPA).
- Understand a consistent “create → test → learn → scale” workflow for ongoing creative optimization.
- Communicating effectively between marketing, creation and testing departments.
AI & Experimentation Mindset:
You know how to experiment with AI tools – from generating references in Midjourney to using Claude to organise your workspace. We don’t expect you to know every tool, but we value a “prompt-first” mindset – when you create faster than you search.
Requirements:
Essential
- 3+ years of experience in marketing – ideally within paid social or performance marketing.
- Solid understanding of short-form video formats and what drives performance on Meta, TikTok, and YouTube.
- Comfortable collaborating with creators and bloggers: sourcing, briefing, and overseeing remote shoots.
- Confident in interpreting marketing performance data.
- Exceptional communication and organization skills – able to keep projects on track, people aligned, and expectations clear.
- Strong attention to detail, accountability, and the ability to prioritize multiple projects effectively.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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