Job Description
Responsibilities
- Lead and evolve user journeys across web, email, landing pages, and related digital touchpoints.
- Translate marketing goals, audience needs, and business priorities into clear, intuitive digital experiences.
- Develop wireframes, page structures, user flows, journey maps, and site maps that support scalable marketing execution.
- Identify usability, accessibility, and conversion gaps; recommend improvements grounded in B2B marketing best practices.
- Use testing, analytics, stakeholder feedback, and performance data to refine flows and improve engagement.
- Support personalization and AI-driven experiences within Sitecore while keeping outputs aligned to brand standards and user needs.
- Design clean, modern layouts for landing pages, web experiences, and emails that align with brand standards.
- Build, define, and maintain reusable UI components, templates, and design systems in Figma.
- Maintain consistency in visual hierarchy, typography, spacing, interaction patterns, and responsive behavior across digital channels.
- Ensure designs work across desktop, tablet, mobile, and common email rendering environments.
- Apply UX thinking to improve clarity, accessibility, scanability, and overall usability.
- Provide clear design rationale and recommendations that help stakeholders understand the strategic value behind design decisions.
- Define which components, modules, templates, and patterns are needed to support scalable Sitecore and email experiences.
- Establish clear guardrails for content structure, design behavior, and appropriate creative flexibility.
- Ensure components are flexible enough for marketing needs but controlled enough to protect brand consistency.
- Partner with Sitecore, digital, marketing, and brand/design teams to ensure components are built correctly in platform.
- Help ensure AI-assisted outputs remain on brand, strategically sound, and usable for marketing stakeholders.
- Engage regularly with marketing stakeholders to understand objectives, ask the right questions, and recommend thoughtful UX/UI solutions.
- Bring strategic value to the department by advising on what will work best for B2B audiences, not simply fulfilling requests as assigned.
- Partner closely with Marketing, Brand/Design, Digital/Sitecore, Content, and Campaign teams to connect experience strategy with platform execution.
- Communicate clearly with both creative and non-creative stakeholders, including the ability to explain tradeoffs, constraints, and recommendations.
- Improve workflows and reduce design rework by creating structure, reusable patterns, and clear decision-making criteria.
- Operate independently with good judgment while knowing when to escalate decisions or seek alignment.
What You Will Need
- Deep understanding of user flows, information architecture, layout design, responsive design, and component-based systems.
- Proficiency in Figma and familiarity with Adobe Creative Cloud or similar design tools.
- Experience using data, testing, accessibility considerations, and performance feedback to improve digital experiences.
- Strong communication and facilitation skills, with the ability to explain design decisions clearly to marketing stakeholders.
- Experience working cross-functionally with marketing, creative, content, digital, and technical teams.
- Ability to make informed UX/UI recommendations based on experience, context, and B2B audience needs.
Education And Experience
- Senior-level experience in UX/UI for B2B web, email, CMS-driven, or marketing-led digital environments;
- Years of experience – 10+ Years of experience
What Would Be Nice To Have
- Experience with Sitecore or similar enterprise CMS platforms.
- Experience with Dynamics Customer Insights Journey or similar email/marketing automation platforms.
- Familiarity with AI-driven content, personalization strategies, and scalable content operations.
- Experience building or governing component-based design systems.
- Understanding of accessibility best practices and inclusive design principles.
- Basic motion design or animation experience
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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