Head of Growth Marketing

Job Description

Responsibilities:

Team & Marketing Leadership

• Lead the marketing team, setting strategy and priorities, reviewing output, and holding the team to a high standard of excellence.

Pipeline & Demand Generation

• Build and own lead generation engine end to end, delivering a measurable, trackable pipeline of qualified leads by systematically reaching every credit union in the United States, then expanding into other businesses within addressable market — pursuing both net-new prospects and expansion within the existing customer base, across B2B (B2FI) sales to institutions and B2B2C outreach to the member-facing products those institutions offer their own customers.
• Drive top-of-funnel demand generation through integrated campaigns, landing pages, gated content, and nurture flows tracked in HubSpot.

Revenue Operations & Analytics

• Direct core revenue operations for marketing — lead scoring and routing, pipeline and funnel reporting, and CRM data integrity, ensuring a clean handoff of qualified leads to sales.
• Own the marketing analytics dashboard — web traffic, leads, MQLs, campaign ROI, social performance, and content effectiveness — and maintain tracking across GA4, LinkedIn Insights, HubSpot, and other platforms; report insights to leadership.

AI & Marketing Technology

• Deploy and manage AI marketing tools (ChatGPT, Claude, Jasper, HubSpot AI, Perplexity) and agentic workflows — including automated lead nurturing, AI-powered content pipelines, and multi-step campaign automations — to build and continuously improve systems that allows a lean team to produce the output of a much larger department; stay current on emerging tools and proactively bring recommendations and test results to the team.
• Implement Generative Engine Optimization (GEO) and AI-discoverability strategies — structured data markup, E-E-A-T signals, authoritative sourcing, and conversational query alignment — to ensure surfaces in AI-generated answers on ChatGPT, Perplexity, Claude, Gemini, and similar platforms.

Brand & Product Marketing

• Own brand system — voice, messaging, and visual standards — ensuring consistency across web, content, social, and sales materials.
• Own product positioning and messaging across Core, Digital, and Cards/Swipe; maintain competitive intelligence on Fiserv, Jack Henry, Q2, and other core/digital banking competitors, and translate it into sales-facing assets — pitch decks, one-pagers, battle cards, and RFP boilerplate.

Content & SEO

• Plan and produce a consistent content calendar — blog posts, thought leadership articles, whitepapers, and case studies — tailored to credit union and fintech audiences; own and maintain the editorial calendar, writing, publishing, and distributing content directly.
• Repurpose long-form content into social snippets, email campaigns, short-form video scripts, and other channel-specific assets.
• Conduct keyword research and on-page SEO optimization; oversee technical SEO basics in coordination with the engineering team.
• Own .net and all of its content end to end: page updates, copywriting, conversion optimization, SEO, new page builds, and performance monitoring; ensure the site always reflects the current state of the product.

Social Media

• Own LinkedIn presence end to end — company page management, organic content calendar, employee advocacy programs, and paid LinkedIn campaigns targeting credit union decision-makers — and manage and grow other social channels (X/Twitter and others) with a consistent brand voice and platform-specific content strategy.

Email & Lifecycle Marketing

• Direct email marketing campaigns and automated drip sequences in CRM; set testing priorities for subject lines, content, and CTAs.

Paid Media & Budget

• Plan, manage, and execute paid advertising and performance marketing across channels; test creative and targeting, read the data, and reallocate spend to maximize pipeline contribution.
• Own the marketing department budget — plan, forecast, and manage spend across paid, tools, events, and freelance/agency resources; report budget performance to leadership.

Are you interested in this position?
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