Head of Marketing

Job Description

Responsibilities

• Drive excellence in the operations and systems that support inbound and outbound sales, digital marketing channels, and in-person events
• Partner with Demand Generation Systems to build, buy, improve, and support the technology for digital marketing campaigns, in-person events, and sales development
• Ensure that we accurately route and progress leads to match sales coverage decisions, demand marketing strategies, and agreed upon timelines
• Ensure that we generate and maintain sufficient account coverage and quality of sales contacts and marketing database subscribers for sales and marketing outreach
• Ensure that we produce digital marketing campaigns with velocity and at the highest quality
• Serve as the senior marketing operations voice in cross-functional workstreams with Sales Development, Sales Operations, Revenue, and Regional Marketing teams
• Build, develop, and retain a high-performing marketing operations team
• Set strategic direction, objectives, and key results for the Marketing Operations organization, aligned to broader marketing and -wide objectives and key results

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 10+ years of experience in B2B marketing or revenue operations and working directly on an enterprise marketing technology stack (Marketing Automation Platform, CRM, sales engagement, company and contact data, etc.)
• 5+ years of direct people management experience, including managing managers and building teams of 10+ people; experience managing distributed and global teams
• 3+ years of working in a global B2B company with hundreds of marketers and sales development representatives
• Demonstrated ability to design and scale operations organizations, including structuring teams and managing through ambiguity
• Experience leading programs across multiple functional areas simultaneously
• Track record of driving measurable improvements in B2B marketing operations
• Strong cross-functional influence and ability to drive alignment at senior levels across Sales Development, Sales Operations, Revenue, and Regional Marketing
• Strong analytical skills, including the ability to use data to diagnose operational problems, set targets, and evaluate program outcomes
• Ability to build working prototypes and demos with AI to solve marketing operations challenges
• Prior responsibility for launching AI solutions to sales development or marketing teams

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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