Manager, Program Marketing

Job Description

Responsibilities

• Serve as the primary point of contact for marketing requests from business lines across Teacher Prep and Professional Education, translating stakeholder needs into clearly scoped, actionable requests.
• Attend meetings with business line teams to proactively identify upcoming marketing needs and project requirements.
• Coordinating with the Director, Marketing Operations and stakeholders, manage the marketing request board by logging, triaging, and scoping incoming work to establish priorities, timelines, and next steps.
• Partner with sales, program, and customer service teams to gather information and support consistent messaging and go-to-market coordination.

• Manage the end-to-end workflow and coordination of digital, social media, content, email, and traditional advertising projects and campaigns.
• Coordinate with internal team members, agencies, and freelance partners to establish deliverables, track progress, manage dependencies, and flag delays or risks.
• Maintain the marketing production calendar, providing shared visibility into active projects, deadlines, dependencies, and workload across markets and business lines.
• Coordinate with the marketing team members (Director, Brand and Communications, Manager, Creative, and Manager, Social Media) to route requests to the appropriate owners and ensure projects reflect established brand, creative, and channel requirements.
• Partner with the Director of Marketing Operations to align project workflows and timelines with established priorities and identify opportunities to improve the marketing intake and production process.

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