CRM Automation & Personalisation Specialist

Automotive Jobs
Remote
August 19, 2026
Full Time
Application ends: November 18, 2026
Apply Now

Job Description

 The role is focused on building scalable automation, sophisticated segmentation and dynamic personalisation across email, SMS and web touchpoints, ensuring communications are timely, relevant and data-informed throughout the student journey.

WHAT YOU’LL DO

CRM & PLATFORM OWNERSHIP

  • Own day-to-day administration, configuration and optimisation of the marketing automation and segmentation functions in HubSpot
  • Maintain key platform assets including properties, audiences, lists, subscriptions, email templates, forms, workflows and lifecycle logic

AUTOMATION & JOURNEY DESIGN

  • Design, build and optimise automated workflows, nurture programs and triggered communications across the student lifecycle
  • Develop advanced segmentation and personalisation strategies using behavioural, demographic, lifecycle and engagement data
  • Implement dynamic content and cross-channel journey logic across email, SMS and web to improve relevance and conversion

DATA, REPORTING & OPTIMISATION

  • Maintain strong data quality across CRM records, audience structures and connected systems
  • Support data imports, custom datasets, reporting structures and dashboard development to measure campaign and journey effectiveness
  • Conduct A/B and multivariate testing to improve engagement, conversion and operational efficiency over time

INTEGRATION & COLLABORATION

  • Work with Product, Data and Technology stakeholders to support integration requirements and CRM best practice
  • Assist with implementation and enhancement initiatives relating to CRM technology and lifecycle automation
  • Provide training, documentation and practical support to internal stakeholders using the CRM and related automation tools

COMPLIANCE & CONTINUOUS IMPROVEMENT

  • Ensure communication activity aligns with privacy, consent and spam compliance requirements
  • Monitor performance, identify issues and implement improvements across journeys, workflows and platform usage
  • Stay current with emerging CRM, automation and personalisation capabilities, and apply them where they create practical value

WHAT WE ARE LOOKING FOR

This role suits a hands-on CRM and marketing automation specialist who is the technical go-to for automation, segmentation and platform configuration, someone with the analytical capability and attention to detail to turn prospect and student data into timely, relevant, personalised communications at scale.

ESSENTIAL REQUIREMENTS

  • 3–5 years’ experience in CRM management, marketing automation, lifecycle marketing or a related technical digital role
  • Strong hands-on experience with platforms such as HubSpot and Salesforce Marketing Cloud, including being the technical go-to for automation, segmentation and platform configuration
  • Demonstrated success building sophisticated nurture journeys, dynamic content and personalisation logic across campaigns or cross-channel programs
  • Strong working knowledge of CRM data structures, list and consent management and reporting
  • Experience with APIs, integrations, custom datasets and troubleshooting data flows
  • Practical capability in tools and languages such as HTML, CSS, JavaScript, Liquid, SQL or equivalent platforms used in marketing automation environments
  • Strong analytical capability, attention to detail and confidence using data to improve outcomes
  • Ability to work autonomously, manage competing priorities and collaborate effectively across technical and non-technical teams

HIGHLY REGARDED

  • Experience supporting a CRM implementation or major platform uplift program
  • Experience in higher education or another complex multi-stage service environment
  • Familiarity with student recruitment funnels, enquiry nurturing and enrolment lifecycle design
  • Platform certifications relevant to CRM or marketing automation

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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