Head of Marketing

Job Description

Responsibilities

• Own the cold traffic strategy — take what’s running, optimise it, and expand it. Working with our paid ads strategist for direction, you’ll own execution across Meta, Google, and YouTube ads to scale qualified call volume and improve CAC.
• Build and optimise all conversion funnels — VSL-to-booking, paid webinar, and self-liquidating offer — using HubSpot pages, paid ads, and GA4 to hit CAC benchmarks and improve conversion at every stage.
• Build high-converting funnel pages in HubSpot (opt-ins, offers, SLO pages, thank-you flows) with clean tracking and fast iteration.
• Develop and optimise multi-channel campaigns (paid ads, email, LinkedIn, JV partners, influencers) to increase qualified call volume by 30-50%.
• Align weekly with Allan Dib on his personal brand and YouTube content strategy, ensuring it maps to core messaging and funnel architecture.
• Coordinate with our publisher and Amazon ads team on book marketing campaigns.
• Ship 3-5 high-quality content assets/week across YouTube, LinkedIn, and Instagram using the Notion content calendar and Loom briefs to grow authority and inbound demand.
• Maintain our thought-leadership gold standard through weekly YouTube and email content that increases engagement, subscriber growth, and authority signals.
• Own the website strategy and quality, directing our Webflow developer for execution.
• Lead the marketing team (videographer, copywriter, VA, RevOps) via Notion sprints and Slack to hit content, channel, and campaign KPIs inside a cohesive weekly plan.
• Implement and refine HubSpot + Zapier/Make automations to improve segmentation, accelerate lead routing, and drive measurable lifts in nurture to booking conversion. (RevOps owns the technical build; you own the strategy and outcomes.)
• Run a weekly sync with Sales using Slack, Notion, and CRM dashboards to align on lead quality, improve show-up rates, and increase close rates.
• Use weekly HubSpot, Hyros, and GA4 reporting to identify leaks, propose fixes, and drive meaningful improvements in funnel efficiency.
• Manage the monthly marketing budget using P&L trackers to scale spend responsibly while maintaining or improving ROAS.

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