Marketing Manager

Job Description

Responsibilities

• Campaign Operations; Build, launch, QA, and measure campaigns across marketing automation and CRM systems, ensuring consistent campaign taxonomy, tracking, and reporting.
• Goal Setting and Reporting; develop and maintain measurement plans that contain benchmarks and goals for each upcoming program or campaign.
• Performance Measurement; monitor performance and marketing attribution of content, channels, and campaigns. Develop insights, make recommendations and implement continuous optimizations across funnel and lifecycle (MQLs, SQLs, pipeline).
• Data Infrastructure; own, maintain and improve our marketing data systems and reporting. Work with internal teams to manage the health of our database, automatic reports, and dashboards.
• Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.
• Lead Management; own the marketing side of lead management processes, including lead scoring and routing into sales systems.
• Data Management; work closely with internal teams to ensure data is syncing seamlessly across systems for accurate and up-to-date attribution, lead management, and reporting.
• Process Management; identify, design, and document scalable processes that enable the marketing team to be more effective and data-driven in daily work and drive alignment within the department and across teams.

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