Social Media Graphic Designer

Job Description

This role sits within the marketing team and is equal parts strategist and maker – someone who help shape the content direction for a brand, then execute it at pace across social, video and graphic design.

This is not a pure design role. We are looking for someone who understands how content performs, can move quickly, and is confident taking ideas from concept through to execution.

Key Responsibilities

Creative & Design Execution

• Create high-performing social assets including posts, reels, stories and paid creative
• Design EDMs, website banners, landing page assets and campaign visuals
• Ensure all creative translates brand direction into commercial output, not just aesthetic
• Support campaign rollouts across launches, promotions and key trading periods

Social Content Strategy & Planning

• Build and manage social content calendars across multiple brands
• Plan social content with a clear commercial focus including product launches, sell-through and seasonal moments, aligning with marketing strategy and ecommerce priorities
• Help shape content direction per brand – defining pillars, cadence, platform approach and tone of voice
• Identify what content is driving results and proactively recommend what to do next, pivoting direction where needed
• Lead TikTok-first thinking, identifying trends, hooks and formats that drive engagement and conversion

Social Content Creation & Execution

• Create and edit engaging short-form video content across TikTok, Reels and social platforms
• Be comfortable and confident appearing on camera as a brand face where required
• Some prior experience with on-camera content creation is preferred for this role
• Create founder-led, educational and creator-style content
• Attend photoshoots to capture behind the scenes content
• Work with influencers and creators to maximise content output

Workflow & Performance

• Use AI tools and content platforms to improve speed and efficiency
• Analyse performance weekly and optimise content based on what is driving results
• Bring commercial insights to team discussions to connect social output with traffic and sales outcomes
• Support a fast, scalable content engine across multiple brands

About You

• 3+ years experience across graphic design, content or social within fashion, lifestyle or retail
• Intermediate level video editing experience is required to support content creation and editing responsibilities
• Confident creating content and being on camera where required
• Commercially minded and understands that content must drive performance
• Highly organised, proactive and comfortable working across multiple brands
• Open to using AI tools to improve output and efficiency

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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