Website Manager
Job Description
Responsibilities
Website Operations & Governance
– Own the full website maintenance lifecycle, from request intake through deployment
– Manage prioritization, SLAs, and scheduling for website updates (urgent vs. routine vs. strategic)
– Enforce website governance standards, including templates, modules, permissions, and publishing rules
– Serve as the primary point of contact for all website-related requests across Marketing, Sales, and Leadership
– Manage user access, permissions, and CMS training
Cross-Functional Coordination
– Coordinate work across Content, Design, Development, SEO, Growth/CRO, Analytics, and QA
– Ensure clear handoffs, timelines, and accountability at each stage of execution
– Identify and resolve blockers, dependencies, and resourcing issues
– Facilitate alignment between stakeholders on scope, priority, timing, and expectations
Release Management & QA Oversight
– Oversee staging, QA, and production releases
– Support CRO initiatives including A/B testing, personalization, and experiment QA
– Ensure all changes pass required checks:
– Content QA
– Visual QA
– Technical QA
– Accessibility compliance
– Own post-publish validation and coordinate rollbacks or hotfixes when needed
– Maintain a consistent release cadence and deployment process
CMS & Technical Stewardship (HubSpot)
– Maintain a clean, scalable HubSpot CMS environment, including:
– Page templates
– Modules
– HubDB usage
– Permissions and publishing workflows
– Ensure technical best practices are followed for performance, responsiveness, and maintainability
– Partner with the cybersecurity team to ensure website security, compliance (cookie consent, GDPR), and access hygiene
– Partner with developers on upgrades, fixes, and CMS improvements
Content & Asset Updates
– Implement content and copy updates in partnership with the Content team and subject matter experts
– Coordinate visual asset updates with the Design team
– Monitor pages for outdated content or messaging and trigger refresh cycles as needed
– Maintain long-term website architecture and scalability across services and verticals
SEO Oversight
– Oversee the implementation of SEO updates, with support from an external agency
– Partner with the SEO Specialist and web developer on audits and recommendations
– Ensure site updates do not negatively impact organic search performance
Vendor Management
– Serve as the primary point of contact for website-related vendors, including external SEO and CRO agencies
– Coordinate vendor requests by routing action items to the appropriate internal teams and owners
– Ensure alignment on scope, priorities, and timelines, and track vendor-driven work through completion
Documentation & Continuous Improvement
– Maintain website documentation, including:
– Website changelog
– SOPs for updates and QA
– Page inventory and ownership
– Lead retrospectives on major launches or incidents
– Continuously improve workflows, tools, and standards to increase speed and reliability
Required Qualifications
– 3 5+ years of experience managing websites in a marketing or growth environment
– Hands-on experience with HubSpot CMS (or comparable CMS platforms)
– Strong understanding of:
– Website governance and QA processes
– Cross-functional project coordination
– SEO and CRO fundamentals
– Proven ability to manage multiple concurrent requests and priorities
– Experience coordinating with distributed or remote teams
– Excellent organizational, communication, and stakeholder management skills
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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