Sales Lead

Job Description

Responsibilities

. Sales Objectives as per Strategy

• Ensure the order book is in line with the sales budget/forecast.
• Prepare the budget and strategy for assigned customers.
• Analyze AR on a regular basis and intervene for payments on a case-to-case basis.
• Prepare a monthly collection plan for assigned customers.
• Review monthly schedules with the Plant Customer Service Team/SCM.
• Identify market trends for the automotive business (IHS & SIAM) and prepare action plans accordingly.
• Survey consumer needs and trends.
• Oversee the company warehouses in the region.

2. New Business and Margin Management

• Achieve new business wins in line with the sales strategy/targets.
• Win conquest business as per targets.
• Study SBI products and win projects accordingly.
• Follow up with the Engineering Team for on-time development and safe launch of new parts.
• Track competitor growth plans and activities.
• Recover inflation and raw material costs as per the strategy.
• Implement MSA for assigned customers.
• Follow up and achieve price increases with customers as per targets.
• Initiate and close commercial negotiations for new products in line with ROS targets.

3. Ensure Effective Customer Relationship Management

• Conduct regular customer visits and nurture relationships with customers.
• Identify new customer opportunities.
• Follow up on customer quality concerns with the Plant QA Team.
• Follow up on customer delivery, schedule adherence, and logistics concerns with the respective Plant Team.
• Maintain and expand the customer base.

4. Develop and Manage Reportees (If Applicable)

• Prepare monthly reports.
• Lead, mentor, and coach the performance of the team.
• Ensure PDP takes place as per the corporate guidelines.
• Promote a culture of merit and fair treatment.

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