Senior Analyst Customer Analytics

Job Description

The Role

As a team, we are data and analytics experts who get marketing and are great at distilling commercial problems to create high-impact insights and/or enable business outcomes. In this role, you will play an important part in delivering customer-focused analytics for marketing and contribute to key strategic initiatives across the organisation. We are looking for a structured thinker with experience in customer analytics and its application through marketing channels, as well as a proven experience of providing analytics expertise in cross-functional project teams, helping drive insight to action.

Key Responsibilities

• Data analysis and insight generation – Collect, analyse, and interpret data from various sources to generate insight on customer behaviour, commercial priorities and/or marketing performance. Collaborate with a wide range of stakeholders to understand their objectives and deliver analytics that is actionable and drives value. 
• Cross-functional collaboration - Work closely with marketing and commercial teams to understand their data objectives and priorities. Represent marketing in cross functional data projects. Participate in cross-functional projects to delivery data-driven insights into marketing strategy and execution. 
• Continuous improvement and innovation - Stay abreast of industry trends, emerging technologies, and best practices in customer analytics. Identify opportunities for process improvements, automation, and innovation to enhance analytics capabilities and deliver efficiency. 
• Data automation and pipeline development – Design and build robust data pipelines and analytics-ready tables in Databricks to support reporting and self-service analytics. Ensure these workflows are production-ready through reliable scheduling, monitoring, maintenance, and repair. 
• Employment market insight - Stay abreast of the employment market by monitoring demographic, policy and economic trends that impact the employment sector. Deliver employment market insight to a range of internal and external audiences. 

Qualifications

Essential Qualifications, Skills and Experience

• Experience in a data analytics role that delivers tangible business outcomes, preferably within a marketing or commercial environment. 
• Excellent written and verbal communication skills, with the ability to present data and insights to both a technical and non-technical audience. 
• Excellent problem-solving skills with a keen attention to detail. 
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects and priorities simultaneously. 
• Proficient in data manipulation and statistical analysis using SQL, R, Python or similar. 
• Experience with visualisation tools (e.g., Tableau, Power BI, Qlikview). 
• Experience working with distributed data processing and cloud platforms (preferably AWS). 
• Ability to work collaboratively within a team environment, prioritise tasks, and manage multiple projects simultaneously. 
• Comfortable collaborating and building strong relationships across diverse teams, especially with non-technical stakeholders. 
• Tertiary qualification in a relevant commercial or quantitative discipline (e.g., commerce, marketing, economics, mathematics, technology). 

Other Qualifications, Skills and Experience 

• Experience working across the marketing/advertising technology ecosystem a plus (eg, Google Analytics, BigQuery, CDP, Amplitude, Salesforce CRM, Salesforce Marketing Cloud). 
• Understanding of advanced analytics techniques and procedures (e.g., predictive analytics, statistical modelling) and applied knowledge of ‘when’ and ‘how’ to apply these appropriately. 
• Understanding of digital marketing metrics and analytics techniques. 
• Experience in marketing campaign measurement techniques and approaches to experimentation. 
• Proven ability building ETL data applications, using Databricks as a plus. 
• Proficiency using Apache Spark, PySpark, Airflow, DBT or equivalent frameworks. 

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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