Brand Manager

Job Description

Responsibilities

1. New Product Development (NPD) Execution

• Track and monitor all NPD projects from concept approval to commercial launch.
• Coordinate with R&D, procurement, packaging development, manufacturing, and sales teams.
• Maintain NPD trackers and ensure adherence to launch timelines.
• Coordinate packaging changeovers, new SKU launches, and promotional packs.
• Follow up on artwork approvals, packaging development, and production readiness.

3. Category Marketing :

• Analyze category trends, consumer insights, competitive activity, and market opportunities.
• Identify whitespace opportunities for innovation, renovation, and premiumization.
• Develop product positioning, claims, pricing, and pack architecture recommendations.
• Develop and execute GTM plans for new product launches, relaunches, and channel-specific initiatives.
• Define channel strategy for Modern Trade, General Trade, E-commerce, Quick Commerce, and Key Accounts.

4. Marketing Operations :

• Support execution of channel-specific initiatives, JBP projects, vendor management.
• Coordinate with packaging suppliers, printers, POSM vendors, and creative agencies.
• Track timelines, quotations, deliveries, and execution status.
• Ensure cost-effective and timely delivery of marketing requirements.

6. Export & Business Support

• Coordinate packaging and artwork requirements for export markets.
• Maintain export project trackers and support documentation requirements.
• Liaise with cross-functional teams to ensure timely execution.

7. Project Management & Reporting

• Prepare weekly project status reports and management updates.
• Highlight risks, delays, and dependencies proactively.
• Drive closure of action items across functions.

Desired Candidate Profile

• MBA / PGDM in Marketing or equivalent qualification.
• 4-7 years of experience in FMCG, personal care, cosmetics, consumer products, or related industries.
• Experience in NPD coordination, packaging development, trade marketing, or marketing operations.
• Strong project management and follow-up skills.

Excellent stakeholder management and communication skills.

• Proficiency in Excel, PowerPoint, and project tracking tools.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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