Job Description
Responsibilities:
A. Client strategy & relationship management:
1. Collaborate with account and marketing teams to understand client goals, target audiences, and industry context.
2. Present research findings, UX strategies, and design recommendations clearly and persuasively to clients.
3. Lead client workshops and discussions to align on strategy, vision, and success metrics.
B. Research & conversion analysis:
1. Lead the development and execution of comprehensive conversion research plans.
2. Conduct qualitative and quantitative research- analyzing user behavior, conversion funnels, heatmaps, and analytics.
3. Identify barriers and opportunities across the customer journey from ad to post-conversion experience.
4. Develop, test, and validate hypotheses for UX and CRO improvements.
5. Stay current with trends in CRO, UX psychology, and digital marketing.
C. UX strategy & design:
1. Translate business models, acquisition strategies, and marketing offers into effective user flows and experiences.
2. Create wireframes, prototypes, and detailed UX recommendations for landing pages, microsites, and funnels.
3. Partner with marketing and creative teams to ensure all experiences are mobile-first, brand-aligned, and high-converting.
4. Use behavioral principles and persuasive design to craft frictionless, emotionally resonant journeys.
D. Collaboration & leadership:
1. Collaborate closely with cross-functional teams including design, development, copy, and analytics, to execute UX/CRO strategies.
2. Mentor and coach junior researchers and designers, fostering a learning-oriented and innovative culture.
3. Lead internal training sessions on best practices in CRO and UX strategy.
4. Support project planning and prioritization by helping define timelines, deliverables, and success criteria.
E. Reporting & optimization:
1. Prepare and present detailed performance analyses with actionable insights.
2. Continuously refine workflows for improved efficiency and creativity.
3. Drive innovation in research and UX methodologies to enhance outcomes.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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