Developer

Job Description

Job Responsibilities

• Channel Strategy & Planning: Develop and execute long-term content strategies aligned with overarching business goals, optimizing for both YouTube search (SEO) and suggested video algorithms.
• Research & Ideation: Conduct comprehensive audience research and competitor analyses to spot trending topics and identify high-value content opportunities.
• Creative Direction & Optimization: Guide the creative team (writers, videographers, editors) to ensure every video serves a strategic purpose. Oversee the optimization of titles, descriptions, tags, and thumbnails to maximize Click-Through Rates.
• Performance Analysis: Continuously monitor and analyze key metrics (audience retention, CTR, watch time, subscriber growth) using YouTube Studio, and translate these insights into actionable channel improvements.
• Workflow Management: Create and maintain an editorial calendar, optimizing production workflows to ensure consistent, high-quality content delivery.
• Cross-Functional Collaboration: Partner with other marketing units (social media, paid ads, product marketing) to seamlessly integrate YouTube videos across the wider marketing ecosystem.
• Monetization & Partnerships: Explore and capitalize on monetization opportunities, brand sponsorships, and merchandise integrations if applicable to the channel’s objectives.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent practical experience)
• Proven experience with demonstrated success in growing YouTube channels (your own or past clients’), backed by a strong portfolio or case studies.
• Deep, up-to-date understanding of the YouTube algorithm, SEO best practices, and community guidelines.
• Exceptional ability to read, interpret, and translate complex data from YouTube Analytics into actionable content strategies.
• A strong eye for storytelling, visual branding, high-converting thumbnails, and engaging video pacing.
• Excellent written and verbal communication skills, with the ability to clearly convey strategic briefs and creative feedback to a production team.
• Project Management: Strong organizational skills and the ability to juggle multiple projects concurrently in a fast-paced environment.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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