Web Analytics Developer

Job Description

Responsibilities:

1. Implement and maintain web analytics tools, including Google Analytics, Adobe Analytics, or similar platforms
2. Develop and deploy custom tracking scripts and tags using Tag Management Systems (e.g., Google Tag Manager)
3. Collaborate with developers, marketers, and designers to ensure accurate tracking of website activities and user behaviors
4. Create and manage dashboards and reports to visualize key metrics and insights
5. Monitor website performance metrics and identify opportunities for improvement
6. Conduct debugging and testing of tracking codes to ensure data accuracy and reliability
7. Assist in setting up A/B tests and multivariate experiments to optimize website performance
8. Set up and validate tags to ensure accurate data collection across websites and apps
9. Integrate analytics tools with CRM systems and third-party platforms to consolidate data sources
10. Write custom scripts using JavaScript, SQL, or other technologies to enable advanced tracking and reporting

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