Job Description

Responsibilities

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
• Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
• Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
• Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
• Optimize email templates, A/B test subject lines, and improve deliverability.
• Create and maintain customer segmentation strategies for targeted campaigns.
• Collaborate with marketing, sales, and product teams to personalize customer interactions.
• Implement behavioral triggers and automation workflows to improve retention.
• Ensure compliance with GDPR, CCPA, and email marketing regulations.
• Stay up to date with CRM trends, personalization strategies, and automation best practices.

Requirements

• Around 3+ years of experience in CRM management, email marketing, or marketing automation.
• Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms.
• Strong understanding of email marketing best practices, segmentation, and automation workflows.
• Experience with A/B testing, personalization, and dynamic content strategies.
• Knowledge of lead scoring, drip campaigns, and customer journey mapping.
• Familiarity with HTML/CSS for email formatting is a plus.
• Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools.
• Strong attention to detail and ability to optimize email deliverability and engagement rates.
• Experience working in fast-paced, data-driven marketing environments

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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