Digital Graphic Designer

Job Description

Responsibilities
• Visual Content Creation: Design and produce a wide range of digital assets, including compelling product page visuals (high-quality images, optimized titles, persuasive content), infographics, animations, and marketing materials.
• Video Production & Editing: Create and edit engaging video content for social media campaigns, and brand storytelling.
• Web & Product Visuals: Design and enhance website and user interface elements, ensuring they are on-brand, reflect current trends, and are optimized for various platforms and fast load times, with a strong understanding of UX/UI principles and responsive design.
• Collaboration & Communication: Work closely with marketing, product, sales, and content teams to develop visual concepts, ensure cohesive campaigns, and align designs with strategic goals and the overall customer journey. Effectively present ideas and designs, incorporating feedback to refine creative outputs.
• Brand Stewardship: Help evolve the Bluelight brand, making meaningful choices about visual identity and rolling out updates coherently across all materials.
• Project Management: Manage multiple design projects from concept through completion, interpreting requirements, meeting deadlines, and maintaining high-quality standards.
• Innovation & Strategy: Understand target audience needs to inform creative solutions. Participate in brainstorming sessions, bringing innovative, forward-thinking ideas to new projects and campaigns.
• Asset Management: Contribute to building and maintaining a library of reusable visual assets for the company

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