Digital Content Producer

Job Description

Key Responsibilities

Customer-Centric Content Management

• Author, edit, and publish digital content using Adobe Experience Manager (AEM) to support MetLife’s customer-first digital experiences.
• Ensure all content aligns with brand, legal, compliance, and accessibility (ADA) standards.
• Collaborate with internal stakeholders to translate business goals into scalable, high-impact digital content.

Operational Excellence

• Support the development and optimization of content publishing workflows and systems to enable growth at scale.
• Conduct regular audits to ensure content accuracy, legal compliance, and continued relevance.
• Monitor site performance and user engagement metrics toidentifyopportunities for improvement.

Cross-Functional Collaboration

• Partner with UX, design, analytics, and development teams to deliver cohesive and effective web experiences.
• Work closely with the Global Design System team to implement or refine AEM components.
• Support the launch and localisation of global websites in partnership with regional teams.

• Stay current with AEM capabilities, digital trends, and best practices to continuously enhance content quality and delivery.
• Contribute to agile ceremonies and sprint planning to align content production with broader digital initiatives.

Innovation and Growth

• Leverage Adobe tools beyond AEM (e.g., Adobe Analytics, MarTech ,Typeface, CoPilot,Miro, Figma) to enhance content performance and personalisation.
• Use data-driven insights to inform content strategy and optimise user journeys.
• Embrace MetLife’s purpose-driven culture by creating content that builds trust and empowers customers to build a more confident future.

Skills & Experience

• 2+ years indigital content production forwebsitesor digital experiences, including content design and collaboration with UX teams.
• Proficient in Adobe Experience Manager (AEM), CMS platforms, andweb infrastructure. Knowledge of HTML, CSS, JavaScript is highly regarded.
• Experience with wireframing tools like Figma and design software (e.g. Adobe Creative Suite). Understanding of UX/UI and accessibility best practices.
• Skilled in using analytics tools (e.g. Adobe Analytics) to measure performance, conduct A/B testing, and drive content optimisation.
• Strong attention to detail and effective communication, planning and negotiation skills.Able to manage priorities and production schedules.
• Knowledge of SEO, UX/UIand accessibility best practice
• Proficient in Microsoft Office and design tools.
• Detail-oriented, analytical, and collaborative.

Are you interested in this position?

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