KPI Selection and Tracking Measuring What Matters for Social Success

Key Performance Indicators (KPIs) are the measurable values that demonstrate how effectively a company is achieving key business objectives. In social media, the focus must shift from “vanity metrics” (e.g., total follower count) to actionable metrics that directly correlate with the business’s bottom line—sales, customer retention, or cost savings.

Selecting the right KPIs ensures resources are allocated effectively and social efforts justify their investment