Web Analyst

Web Analyst
Remote
May 10, 2025
Full Time
Application ends: August 10, 2025

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Job Description

Role Overview:

We’re looking for a Web Analyst who doesn’t just read dashboards—they ask what’s behind them. You’ll be embedded in our Growth Strategy & Insights team and act as the connective tissue between user behavior, product experimentation, and executive decision-making. This is not a passive reporting role—we want someone who will challenge assumptions, validate ideas with evidence, and surface insights others miss.

Key Responsibilities:

  • Turn behavior into action: Analyze web and mobile usage patterns to identify behavioral triggers, friction points, and drop-off zones.
  • Own our analytics infrastructure: Maintain and improve GTM implementations and ensure clean data flow into GA4, Mixpanel, and our internal BI tools.
  • Deep dive into performance funnels: From organic traffic to conversion paths, identify optimization opportunities with clear business impact.
  • Partner with experimentation teams: Support A/B testing by setting up robust measurement plans, pre-test benchmarks, and significance modeling.
  • Build self-serve tools: Create Looker or Tableau dashboards that prioritize clarity, version control, and actionability.
  • Drive quarterly insight briefs: Lead proactive analysis that translates web behavior into strategic questions for product, growth, and CX teams.

You Should Have:

  • 3–5 years in a dedicated web analytics role at a product-led or DTC company.
  • Demonstrated mastery of GA4, Mixpanel (or Amplitude), and Google Tag Manager, plus familiarity with BigQuery or SQL-based exploration.
  • Experience designing and interpreting A/B tests using tools like Optimizely, VWO, or LaunchDarkly.
  • Comfortable questioning attribution models and setting up multi-touch funnel reporting.
  • Not afraid to challenge KPIs that don’t reflect the user journey.
  • Excellent communication skills—you can tell a data story without buzzwords.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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