Web Analyst
Job Description
About the Role:
We’re seeking a Web Analyst who thrives in ambiguity and doesn’t just report on metrics, but uncovers the why behind them. You’ll be embedded in the digital strategy team and will work directly with product managers, UX designers, SEO strategists, and engineers to answer nuanced questions about user behavior, friction points, and conversion bottlenecks. Your insights will directly influence feature design, A/B test roadmaps, and executive-level reporting.
Key Responsibilities:
- Own the design, implementation, and maintenance of web analytics tracking using Google Tag Manager and Google Analytics 4.
- Build dashboards that don’t just visualize data, but tell a story tailored to stakeholders with varying levels of data literacy.
- Collaborate with UX and CRO teams to identify micro-interactions that signal drop-off risk or user frustration (rage clicks, repeat touches, etc.).
- Lead behavioral analysis deep-dives, e.g., “Why did newsletter sign-ups dip 17% on mobile for returning users in Q2?”
- Define KPIs for new digital initiatives — not just reporting what’s easy to track, but what actually matters.
- Evaluate attribution model accuracy in GA4 and recommend data-driven adjustments to ensure reliable performance insights.
- Monitor changes in tracking health post-deployments and resolve data integrity issues before they surface in reporting.
What You’ll Need:
- 3–5 years in a web or digital analytics role, preferably with both B2C and transactional site experience.
- Deep expertise in Google Analytics 4, Google Tag Manager, and BigQuery — you’ve used GA4 beyond out-of-the-box reports.
- Proven ability to design event schemas from scratch — not just replicate what’s been done elsewhere.
- Comfort working with front-end developers to QA tracking and troubleshoot implementation issues in real time.
- Proficiency in SQL to extract and analyze raw web data from large datasets.
- Experience mapping user flows across complex digital ecosystems (web, app, landing pages) and communicating that in plain language.
- Familiarity with session replay and heatmap tools (e.g., FullStory, Hotjar, or Contentsquare).
- Ability to explain the limitations of data as clearly as the insights — knowing what not to conclude is part of the job.
Nice to Have:
- Prior experience with privacy-forward analytics setups (consent-based tagging, server-side GTM, etc.)
- Exposure to Adobe Analytics or Amplitude is a plus, especially if you can compare tool strengths.
- Experience supporting A/B testing platforms like Optimizely, VWO, or Google Optimize.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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