Senior Web Analyst

Web Analyst
Remote
May 16, 2025
Full Time
Application ends: August 16, 2025

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Job Description

About the Role

We’re looking for a Senior Web Analyst who thrives on digging into web behavior data to surface insights that drive digital strategy. This isn’t a “set up GA4 and wait” role. You’ll be deeply involved in shaping how our digital properties convert, retain, and inform users — with real influence on product roadmaps and campaign execution.

What You’ll Do

  • Own the implementation and integrity of our analytics stack across 7+ digital properties, including GTM, GA4, Looker Studio, and Mixpanel
  • Partner with UX and product leads to design A/B tests, funnel analysis, and behavioral deep dives — then lead insight synthesis with clear business impact
  • Develop audience segmentation models to refine targeting strategies in paid media, SEO, and CRO efforts
  • Create and maintain dashboards that go beyond vanity metrics, offering performance narratives for stakeholders across marketing, product, and sales
  • Act as the SME for data governance related to web tracking — you’ll enforce standards and lead data hygiene audits monthly
  • Liaise with engineering on schema changes, tag validation, and event tracking consistency across environments (prod/staging/dev)
  • Contribute to our quarterly “Digital Opportunity Review,” highlighting underperforming journeys, unexplored conversion paths, and micro-conversion drop-offs

What You Bring

  • 5+ years of experience in a web or digital analytics role, with proven ownership of end-to-end measurement frameworks
  • Hands-on expertise in GA4, GTM (custom events, dataLayer usage), and at least one product analytics platform (Mixpanel, Amplitude, or Heap)
  • Strong SQL skills — you can join and wrangle web session tables across BigQuery or Snowflake without waiting on data engineering
  • Experience using heatmaps, scroll maps, and user session recordings (Hotjar, FullStory, etc.) to correlate behavioral patterns with metric shifts
  • You’ve presented to senior leadership before — and know how to tell a story with numbers without burying the lead
  • Strong understanding of SEO and performance marketing metrics and how they tie into onsite behavior
  • Bonus: Experience integrating analytics with CDPs (Segment, RudderStack) or personalization tools (Optimizely, Dynamic Yield)

What Success Looks Like in 6 Months

  • You’ve improved attribution visibility across 3 campaigns, identified and corrected two key tracking gaps, and rolled out a standardized KPI dashboard for all content teams.
  • Product and marketing now use your reports weekly — not just during quarterly reviews.
  • You’ve uncovered at least one behavioral insight that led to a measurable uplift in conversion (and can show how you tracked it).

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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