Senior Director, Brand & Creative

Creative Director
Remote
July 18, 2025
Full Time
Application ends: October 18, 2025

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Job Description

The RoleAt Deputy, we’re on a mission to improve the lives of shift workers and the businesses that employ them. As our Senior Director of Brand & Creative, you’ll help bring that mission to life-shaping how the world sees, feels, and connects with Deputy.In this role, you’ll lead our brand strategy, creative expression, and digital presence across every touchpoint-from campaigns and content to social, web, and design systems. You’ll work cross-functionally to ensure our brand not only stands out but also stands for something: fairness, efficiency, and opportunity for the world’s shift workers.You’ll also partner with People & Culture to grow our employer brand in line with our values and help unite our internal and external voice. As a senior leader, you’ll bring clarity, creativity, and operational excellence to help scale a brand that’s ready to lead the category-and the conversation.This is a unique opportunity to lead brand at a company with a real mission, a strong product, and a global footprint-while working alongside a marketing team that’s collaborative, scrappy, and driven to win.Responsibilities

  • Brand:
  • Define and evolve Deputy’s global brand positioning, architecture, and visual identity to support business growth and category leadership.
  • Ensure consistent application of Deputy’s brand across all customer, employee, and partner touchpoints-including campaigns, web, and internal comms.
  • Partner with People & Culture and Customer Marketing to develop an employer brand that reflects Deputy’s mission, vision, and values.
  • Creative:
  • Lead and inspire the in-house creative team and external agencies to deliver breakthrough concepts and high-performing creative assets across channels.
  • Ensure all creative executions meet the brief, align with the brand strategy, and connect emotionally with our audiences.
  • Build scalable processes for creative development, review, and approval to support rapid execution across regional teams.
  • Content:
  • Oversee the development of strategic content narratives that support key initiatives-from product launches to brand campaigns.
  • Collaborate with PMM and Demand Gen teams to ensure messaging resonates with target personas across the funnel.
  • Set editorial standards and tone of voice guidelines; ensure all content reflects our brand values and priorities.
  • Social:
  • Own the global organic social media strategy and execution to increase brand visibility, community engagement, and follower growth.
  • Partner with Customer Marketing and Comms to amplify customer stories, company milestones, and relevant cultural moments.
  • Ensure regional alignment across AU, UK, and US while maintaining a consistent brand voice and look-and-feel.
  • Web:
  • Lead the strategic direction of Deputy’s web presence, ensuring the website reflects the brand and supports acquisition, education, and conversion goals.
  • Partner with Product Marketing, Demand Gen, and RevOps to optimize site experience, navigation, and SEO performance.
  • Maintain consistency in design, messaging, and UX across all web properties, landing pages, and microsites.

Requirements & Qualifications

  • 10+ years of experience in brand, content, or creative marketing, with at least 5 years in a B2B environment.
  • A track record of developing brand strategies and delivering creative campaigns that drive awareness, consistency, and business results.
  • Strong creative judgment – able to evaluate, shape, and champion great ideas from concept through execution across digital and offline channels.
  • Experience leading internal teams and managing external agencies or freelancers to produce high-impact work on time and within budget.
  • Experience overseeing web as a strategic asset – partnering with cross-functional teams to optimize design, content, SEO, UX, and conversion.
  • Familiarity with web systems (CMS), design best practices, and performance metrics; not expected to code, but confident guiding web decisions.
  • Ability to connect brand and creative execution to business outcomes – comfortable measuring performance and evolving strategies based on insights.
  • Clear communicator with the ability to influence cross-functional teams and executive stakeholders.
  • Collaborative and hands-on – you’re just as comfortable building strategy as you are reviewing copy, giving design feedback, or writing a brief.
  • Comfortable working in fast-moving, resource-constrained environments where curiosity, scrappiness, and creativity are key.
  • Passion for brand-building, storytelling, and creating experiences that leave a lasting impression.
  • Bachelor’s degree or relevant experience; advanced degree not required.

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