Digital Insights Analyst 

Digital Designer
Remote
June 7, 2025
Full Time
Application ends: September 7, 2025

Apply for this job

Email *

Job Description

About the role
The Digital Customer Analyst plays a crucial role in leveraging data and analytics to enhance the overall customer experience in the digital domain. Reporting to the Insights Manager, this role analyses customer behaviour, trends, interactions across digital platforms and loyalty campaigns. By translating data insights into actionable recommendations, this role contributes to strategic decision-making and continuous improvement of all our digital products and services.

Data Analysis

  • Analyse customer data from various digital channels, including website, mobile apps, social media platforms, loyalty programs and affiliate partners.
  • Utilise statistical methods and data visualisation tools to identify patterns, trends, and insights related to customer behaviour.

Testing and Experimentation

  • Design and implement tests to evaluate the impact of digital campaigns, changes to digital interfaces and features.
  • Use experimentation to generate results to inform recommendations for optimising user experience.

Performance Metrics

  • Define, track, and report key performance indicators related to digital customer interactions.
  • Provide regular reports and dashboards to stakeholders, highlighting trends and areas for improvement.
  • Collaborate with internal stakeholder teams to incorporate qualitative feedback onto qualitative analyses.

Customer Journey Mapping

  • Develop a comprehensive understanding of the digital customer journey, identify touch points and areas for optimisation. Focussing on the end-to-end journey, both in terms of acquisition return as well as retention performance.
  • Collaborate with cross functional teams including IT, Marketing, Product development and Digital to map and enhance the end-to-end customer experience to align digital strategies with business objectives.

About you
Essential

  • Proven experience in data analysis/customer insights, preferably in a digital marketing or customer analytics role.
  • Proficiency in data visualisation tools (e.g., Tableau, Power BI) and statistical analysis tools.
  • Intermediate to advanced level SQL skills (Google big query preferred).
  • Strong understanding of digital marketing principles and customer behaviour in online environments.
  • Excellent communication skills with the ability to translate complex data findings into actionable insights for non-technical stakeholders.

Desirable

  • Tertiary qualifications in Data Science, Business Analytics, or a related discipline.
  • QSR or Retail experience, or experience in a ecommerce business will be valued.
  • Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) is desirable.
  • Familiarity with customer relationship management (CRM) systems is a bonus.
  • Some knowledge of machine learning techniques for predictive analysis.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

#GraphicDesignJobsOnline

#WebDesignRemoteJobs #FreelanceGraphicDesigner #WorkFromHomeDesignJobs #OnlineWebDesignWork #RemoteDesignOpportunities #HireGraphicDesigners #DigitalDesignCareers# Dynamicbrand guru

Related Jobs