Data Analyst

Job Description

Key Responsibilities:

• Identify customer segments and understand their buying behavior, demographics and life stage
• Find potential pockets of growth, new customer acquisition opportunities and develop specific strategies to chase these growth pockets
• Drive targeted campaigns by working with marketing and segments team to identify target groups to increase revenue per segment and penetration rate of product
• Understand customer lifetime value and channel marketing spend to the most appropriate group of customers to maximise return on investment
• Maximise returns on targeted campaigns through testing of various offers and communication mediums
• Ensure timeliness and quality of end-to-end campaign execution
• Implement of self-service analytics to the other functional teams within the organisation
• Drive transformational change within the organisation towards customer-centricity and data driven decision making

What we offer:

• Work in the biggest retailer and food services enterprise in Singapore
• Be a part of a high performance, highly professional and entrepreneurial team
• Work with experienced, motivated and talented colleagues from different industries and backgrounds
• Opportunity to see your inputs and initiatives impacting the business

Key Competencies:

• Minimum 3 to 5 years of relevant experience in database marketing or customer data analytics
• Experience dealing with large datasets with heavy transaction platforms preferred
• Demonstrated hands-on experience of optimization engines for targeting marketing offers
• Working knowledge and experience with Google Cloud Platform and data extraction using Big Query
• Experience in creating dashboards using visualization tools like Looker Studio or Tableau
• Experience working within data science teams, and product teams utilizing the latest software including capable experience with PYTHON would be an advantage.
• Preference given to people who have worked on retail and new e-biz enabled models and how data is architected in these areas.
• Preferably with working experience in commercial/operational decision making
• Able to work independently and manage ambiguity
• Clear structural thinking, and strong curiosity for problem solving
• Motivated, meticulous and results oriented
• Resourceful and problem solver
• Excellent interpersonal and communication skills

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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