Creative Art Director

Job Description

This role is responsible for shaping how our products appear on-shelf and online — ensuring every touchpoint reflects our brand’s quality and story.

You’ll own the end-to-end creative process for packaging — from concept to execution — and oversee styled product photography that complements and enhances our visual identity across campaigns, digital, and retail channels.

Key Responsibilities
Packaging Direction & Design Leadership

• Lead the creative direction of packaging across multiple brands, ensuring visual consistency, brand alignment, and commercial appeal.
• Translate marketing and product objectives into clear packaging design briefs and visual frameworks.
• Guide and mentor four graphic designers through concept development, layout design, feature hierarchy, and artwork finalisation.
• Collaborate with product managers, marketers, and suppliers to ensure packaging aligns with brand tone, retail requirements, and technical constraints.
• Oversee packaging approvals and maintain visual standards across die lines, features, icons, and claims.

Photography & Creative Production

• Develop the visual style for product and lifestyle imagery that supports packaging and campaign needs.
• Create mood boards, styling guides, and shot plans aligned with packaging and marketing objectives.
• Lead on-set art direction, including styling, prop sourcing, and scene composition.
• Coordinate shoot logistics: locations, models, photographers, and product preparation.
• Ensure imagery is consistent across channels and is delivered ready for use in packaging, ecommerce, and advertising.

Collaboration & Project Ownership

• Work cross-functionally with marketing, product, and design teams to ensure a cohesive visual approach across packaging and photography.
• Act as the creative lead for packaging and photography projects — balancing vision with timelines, budgets, and commercial outcomes.
• Organise and manage asset libraries, ensuring all deliverables are properly archived and labelled for use across digital, retail, and internal needs.

Skills & Experience

• 4–6 years in a packaging design, art direction, or creative leadership role (FMCG or consumer goods experience preferred)
• Strong understanding of packaging structure, messaging hierarchy, and retail impact
• Experience creating and guiding brand-aligned packaging for physical products
• Proven ability to direct styled product photography and manage photoshoots
• Proficiency with Adobe Creative Suite, especially Illustrator and Photoshop
• Strong project management and communication skills, with attention to detail and deadlines
• Valid driver’s licence and access to a car for shoot days and prop sourcing

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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