Brand Identity Designer

Brand Identity Designer
Remote
May 5, 2025
Full Time
Application ends: August 5, 2025

Apply for this job

Email *

Job Description

Overview

We are seeking a Brand Identity Designer with proven experience in building distinctive brand systems that go beyond surface-level aesthetics. This role is not about designing logos in isolation — it’s about shaping cohesive, scalable identity systems rooted in research, strategic thinking, and real-world application. You’ll work closely with strategists, copywriters, and digital teams to define and express the essence of brands across platforms.

Key Responsibilities

  • Translate brand strategy and positioning into visual identity systems that include logo, typography, color, motion behavior, iconography, and digital guidelines.
  • Lead the creation of comprehensive brand guidelines that are practical for use by internal and external teams.
  • Design and evolve identities for both early-stage and established brands, with adaptability for web, product UI, packaging, social, and environmental use.
  • Audit existing brand collateral and propose design improvements rooted in brand consistency, accessibility, and modern best practices.
  • Present work clearly and persuasively to both internal stakeholders and clients, justifying creative decisions with logic and insight.
  • Collaborate with motion designers and developers to ensure visual integrity across dynamic and interactive formats.

Required Qualifications

  • 5+ years of experience specifically in brand identity design, with a portfolio that shows strong systems thinking (not just one-off pieces).
  • Proven experience developing identity systems for digital-first brands, not just traditional print-focused work.
  • Deep understanding of typography, composition, grid systems, and scalable design principles.
  • Experience with naming, tone of voice development, or working alongside copy teams in crafting verbal/visual cohesion is a plus.
  • Strong ability to rationalize design decisions in terms of business, audience, and brand strategy.
  • Proficiency in Adobe Creative Suite, Figma, and experience prototyping identity behavior in motion using After Effects or similar tools.
  • Able to deliver assets in an organized, production-ready format for developers, marketers, and other collaborators.
  • Familiarity with accessibility standards in visual design (WCAG) and how they impact brand expression.
  • Experience working within or alongside agile product teams is beneficial.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

#GraphicDesignJobsOnline#WebDesignRemoteJobs #FreelanceGraphicDesigner #WorkFromHomeDesignJobs #OnlineWebDesignWork #RemoteDesignOpportunities #HireGraphicDesigners #DigitalDesignCareers#Dynamicbrandguru

Related Jobs