Brand Identity Designer

Job Description

We’re looking for a Brand Identity Designer who obsesses over the details that shape perception. This role is for someone who understands that a logo is just one sentence in a brand’s visual language—and knows how to write the full story. You’ll help us transform abstract positioning statements into concrete design systems that resonate across physical, digital, and experiential touchpoints. This is not a role for someone looking to ‘refresh logos.’ We’re building brands from the ground up—and often redefining them mid-flight.

What You’ll Do

• Translate core brand strategy into compelling visual identity systems—including logo marks, type systems, iconography, color palettes, motion rules, and applications across packaging, web, and campaigns.
• Develop and maintain brand guidelines that balance consistency with flexibility for multi-channel execution.
• Design presentation decks, pitch collateral, and visual artifacts that clearly communicate the logic behind design decisions.
• Work closely with copywriters to ensure visual and verbal languages evolve in tandem.
• Collaborate with marketing, product, and industrial design to ensure a cohesive brand experience across the entire user journey.
• Audit existing brand ecosystems and develop design solutions that elevate or resolve fragmentation.
• Participate in naming, brand architecture, and positioning workshops—occasionally facilitating.
• Occasionally pitch in on campaign work and new business efforts when brand thinking is core to the ask.

What You Bring

• 4–6 years of experience in brand identity design, preferably at a design studio, agency, or in-house team with a strong brand-building track record.
• A portfolio that goes beyond aesthetics: we want to see your thinking, your process, and how your work solves real brand problems.
• Strong grasp of typography, grid systems, layout, and motion design principles.
• Comfort designing for both print and digital platforms—with an understanding of how brands extend into packaging, signage, and social media.
• Experience with Adobe Creative Suite, Figma, and motion tools like After Effects or Principle.
• An eye for detail, a brain for systems, and a bias toward clarity over trends.
• Familiarity with branding for direct-to-consumer (DTC), B2B SaaS, and/or mission-driven companies is a plus.
• Bonus: Experience contributing to or building design systems and/or variable logo frameworks.

What Success Looks Like

• You create work that gets used—not just admired.
• Your design systems make future creative work easier, not harder.
• Teams across the company know when to call you—not just when they need a logo, but when something feels off-brand.
• You make the strategy stronger by pushing back on vague or impractical ideas—with curiosity, not ego.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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